Nupur Goenka is the Founder and Creative Director of AISH. She graduated from Tisch School of the Arts (NYU) and launched AISH in 2011, drawing inspiration from her love of textiles. 

AISH works with the textile craft communities of India. Where entire families work on the same 10 meters of fabric. Where no single person is struggling to take credit for the work. Where the craft is bigger than the craftsman, and the end product is venerated as a piece of art, not just as a piece of cloth. This philosophy has guided us in how we design, produce and present our wares. Various skills of dyeing, weaving and embroidery come together harmoniously to create fine and luxurious handmade products.

 AISH textiles have found their place across the globe in various cultures and activities, from Bombay to New York, Colombo to California and all the way to Tokyo.

AISH scarves have been featured in leading publications of the world, including Vogue, Elle, Nylon and WWD